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Allied Bank Limited ABL has embarked on a pioneering journey of digital transformation, ming at enhancing customer access, convenience and service quality. This vision is being driven by the strategic deployment of innovative technologies in Pakistan's banking sector.
Growth in Digital Accounts: ABL has seen remarkable growth from 42 to new account openings through digital channels.
E-commerce Transactions: Processing over 3.5 million transactions amounting to Rs16 billion $57 million, reflecting an increased preference for online transactions.
Digital Over Counter Mix: The percentage of digital versus counter transactions has surged to 83, from 77 in the previous period, demonstrating a clear shift towards digital banking solutions.
myABL Digital Banking Users: With over 1.9 million users on myABL's platform, ABL has processed an impressive 65 million transactions through this digital gateway.
These achievements aren't just about boosting business metrics; they mark significant advancements in Pakistan’s financial sector by redefining customer expectations and service delivery standards.
ABL's efforts to integrate online banking services have made them an essential part of everyday banking. Key initiatives include:
Simplified Website: ABL has revamped its website with a user-frily interface, strategically positioned call-to-action buttons, voice search functionality, and customizable viewing options for enhanced customer experience.
Streamlined Customer Support: Live chat and callback features offer real-time assistance, while the WhatsApp channel provides quick connections via chat.
Innovative ATM Features: Enhancements like talking ATMs enable accessibility for all customers, especially those with special needs or preferences.
The bank's digital mobile offerings have been tlored to provide seamless access and convenience:
myABL App Redesign: Continuous efforts focus on simplicity, speed, and personalization in the app. New features include instant virtual Visa debit card creation, payments to merchants through a streamlined process, and dormant account activation online.
Enhanced WhatsApp Banking: The myABL platform has expanded its services to cover account statements, withholding tax certificates, cheque status inquiries, and mobile top-ups.
To protect customer information while enhancing service delivery:
-Powered CRM System: The implementation of a cutting-edge CRM system allows the bank team to view 'Customer 360' insights for personalized services based on their profiles.
Telco Strategic Partnership: ABL has partnered with a leading telecommunications company to leverage data variables, creating patterns and trs that inform strategic decisions like HR management and compliance practices.
Looking ahead, Allied Bank Limited is at the forefront of integrating advanced technologies:
Resource Model viaChatbot: Deploying anchatbot through WhatsApp conversations to provide accurate and up-to-date information for employees based on internal circulars, HR policies, procedure manuals, and documents.
Compliance and Data Analytics with : Segmenting customers into unique personas based on sping habits, online behavior, financial goals, transaction history, and usage patterns of banking services.
This digital push signifies ABL's commitment to fostering a digitally advanced landscape in the Pakistani financial sector:
Sustnable Growth and Efficiency: Continuously working towards achieving business growth and efficiency while prioritizing financial inclusion.
Enhancing Customer Experience: Focused on delivering tlored services and products through digital-led solutions that cater to evolving customer needs.
Allied Bank Limited's digital transformation journey exemplifies a commitment to innovation, inclusivity, and excellence in serving the broader community, setting new benchmarks for the Pakistani banking sector while promoting financial literacy and accessibility.
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Allied Bank Digital Transformation Pakistan Banking Sector Evolution Online Transactions Growth Rapidly myABL Platform User Expansion AI Powered CRM System Integration Sustainable Financial Inclusion Pathway